Today I attended one of the most inspiring conferences I've ever been to...It was arranged at City Campus, IBA and I was one of the Volunteers as well as attending delegates. This workshop/presentation was based on Buy. ology, Truth and Lies about why we buy, a book by Martin Lindstrom.
It dealt with Neuromarketing experiments, scanning the brains of many consumers to assess what they think and how brands should or should not be advertised.
Various concepts were discussed regarding viral marketing, subliminal marketing and sensory branding. It was not only a thought provoking and mindblowing presentation but it probably guarantees competitive edge to those who attended over those who missed out on this opportunity.
However, as interactive and amusing as it was, some of the examples really shocked me. The instance where an Iphone was blended in a Blend-it-well blender and made into Ismoke was just disturbing.
Even the bit about how the "Smoking Kills" signs on cigarette packs actually lead to an increase in the number of smokers was quite a shocker. Apparently indirect ways of advertising such as merchandising, and associations surpass direct ones such as logos on billboards..?!!!
I was just overwhelmed with the mastery of Lindstrom's presentation skills and would suggest everyone to watch out if another opportunity arises and read his book Buy. ology.
for more information you can check his website
http://www.martinlindstrom.com/
It dealt with Neuromarketing experiments, scanning the brains of many consumers to assess what they think and how brands should or should not be advertised.
Various concepts were discussed regarding viral marketing, subliminal marketing and sensory branding. It was not only a thought provoking and mindblowing presentation but it probably guarantees competitive edge to those who attended over those who missed out on this opportunity.
However, as interactive and amusing as it was, some of the examples really shocked me. The instance where an Iphone was blended in a Blend-it-well blender and made into Ismoke was just disturbing.
Even the bit about how the "Smoking Kills" signs on cigarette packs actually lead to an increase in the number of smokers was quite a shocker. Apparently indirect ways of advertising such as merchandising, and associations surpass direct ones such as logos on billboards..?!!!
I was just overwhelmed with the mastery of Lindstrom's presentation skills and would suggest everyone to watch out if another opportunity arises and read his book Buy. ology.
for more information you can check his website
http://www.martinlindstrom.com/
xoxo
oh for Gods sake, angel :P a blog?
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haha yes! read the about me section and you'll know =P
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